VML | City Stars Park St. | iklipse case study

About

For Sky Innovo Developments and the agency VML Egypt, iklipse produced the AI launch commercial for Citystars Park St. in New Cairo, Egypt. Citystars Park St. is a mixed-use destination in New Cairo by Sky Innovo Developments, valued at over EGP 100 billion, that brings commercial, retail, residential and hospitality space into one walkable district. For its launch, VML Egypt needed a film that could show investors and future residents a place that was still being built.

Working with VML Egypt, we produced the launch commercial with AI. It moves from aerial views of the district at dusk and its terraced green buildings to the people who would use them: professionals crossing sunlit arcades, a meeting in a glass-walled office, a swim in an indoor pool, dinner on a lit-up plaza at night. Every scene was built to show the human-centred design of the project for its launch. Client: Sky Innovo Developments. Agency: VML Egypt. Market: New Cairo, Egypt. What iklipse made: the AI launch commercial for Citystars Park St.

About

For Sky Innovo Developments and the agency VML Egypt, iklipse produced the AI launch commercial for Citystars Park St. in New Cairo, Egypt. Citystars Park St. is a mixed-use destination in New Cairo by Sky Innovo Developments, valued at over EGP 100 billion, that brings commercial, retail, residential and hospitality space into one walkable district. For its launch, VML Egypt needed a film that could show investors and future residents a place that was still being built.

Working with VML Egypt, we produced the launch commercial with AI. It moves from aerial views of the district at dusk and its terraced green buildings to the people who would use them: professionals crossing sunlit arcades, a meeting in a glass-walled office, a swim in an indoor pool, dinner on a lit-up plaza at night. Every scene was built to show the human-centred design of the project for its launch. Client: Sky Innovo Developments. Agency: VML Egypt. Market: New Cairo, Egypt. What iklipse made: the AI launch commercial for Citystars Park St.

Aerial view of a terraced building with green roofs at Citystars Park St., an AI shot for VML Egypt

A man walks under a curved concrete arch at sunset, an AI shot from the Citystars Park St. film

A woman with a briefcase crosses a sunlit stone lobby, an AI shot from the Citystars Park St. film

Close-up of a man's eye in warm light, an AI shot from the Citystars Park St. film

A woman wades into an indoor pool lit by warm lamps, an AI shot from the Citystars Park St. film

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Aerial view of the terraced buildings and pools of Citystars Park St., an AI shot for VML Egypt

Restaurants on a lit-up plaza at night at Citystars Park St., an AI shot for VML Egypt

Two businessmen talk as they walk through a bright lobby, an AI shot from the Citystars Park St. film

People walk along a green elevated promenade at Citystars Park St., an AI shot for VML Egypt

Citystars Park St. at dusk seen from above, from the AI launch film by iklipse

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