Vitrac | iklipse case study

About

For Vitrac in Egypt, iklipse built a content strategy and produced photo and video for the brand's digital presence, centered on its heritage and family-first values. Vitrac is one of Egypt’s most beloved fruit-based food brands, known for premium jams, spreads, and fruit concentrates that have been enjoyed around breakfast tables for generations.

Over the course of our collaboration, we revitalized Vitrac’s digital presence with a dynamic content strategy that captured the brand’s heritage and quality in every asset. Our team produced thumb-stopping photo and video content that brought the authentic taste and family-first ethos of Vitrac to life online. The result? Engagement surged, brand sentiment strengthened, and Vitrac resonated with new and loyal audiences alike. Client: Vitrac. Market: Egypt. What iklipse made: a content strategy plus photo and video content for Vitrac's digital presence.

About

For Vitrac in Egypt, iklipse built a content strategy and produced photo and video for the brand's digital presence, centered on its heritage and family-first values. Vitrac is one of Egypt’s most beloved fruit-based food brands, known for premium jams, spreads, and fruit concentrates that have been enjoyed around breakfast tables for generations.

Over the course of our collaboration, we revitalized Vitrac’s digital presence with a dynamic content strategy that captured the brand’s heritage and quality in every asset. Our team produced thumb-stopping photo and video content that brought the authentic taste and family-first ethos of Vitrac to life online. The result? Engagement surged, brand sentiment strengthened, and Vitrac resonated with new and loyal audiences alike. Client: Vitrac. Market: Egypt. What iklipse made: a content strategy plus photo and video content for Vitrac's digital presence.

Vitrac film still: a spiked, armoured Vitrac truck kicks up sand as it races across the desert

Vitrac film still: aerial view of armoured buggies chasing a white truck across a flat desert, trailing dust

Vitrac film still: a bearded man stands up through the roof of a spiked car as armoured vehicles race behind

Vitrac film still: a woman in black leather holds a rifle beside the Vitrac truck as cars chase it through the desert

Vitrac film still: a white spaceship marked 07 flies toward the camera through a blue nebula

Vitrac animated still: a woman pilot with dark blue hair and an intense stare in a cockpit lit with red lights

Vitrac animated still: rear view of the white 07 spaceship firing its twin engines above blue clouds

Vitrac film still: a woman in black leather stands between armoured trucks next to a jar of Vitrac Creamy apricot jam

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