Taraddod

Taraddod is reshaping the Arab music scene by supporting regional artists with tools and creative direction that speak to both tradition and progress. Their goal is to help musicians work on their own terms while staying ahead of how music and culture move.

We developed a visual identity that captures this spirit. The logo system mirrors the motion of sound and vinyl, creating a mark that feels alive and timeless. Clean design, purposeful typography, and rooted colors set the tone. Green from the Saudi flag grounds the brand in its culture, while the rest of the system leaves space for artists to make it their own.