ElMenus

Elmenus is an Egyptian food discovery and ordering platform founded in 2011, built to help people explore restaurants and order with ease. Following a leadership transition in late July 2025, the brand entered a renewed phase focused on momentum, relevance, and growth.

We joined during this re-entry chapter to overhaul Elmenus’ digital execution across social media, content, strategy, and media buying. The work centers on rebuilding affinity through localized, high-energy storytelling that showcases the breadth of the restaurant network, supported by performance-driven acquisition campaigns designed for efficiency and scale.