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Abtal brought La Liga to Morocco, and Made for Champions shows one neighbourhood living it.
Kids in Real Madrid and Barça shirts keep a ball up on a rooftop, and five-a-side runs in a cage between the flats. A crowd squeezes round one Abtal carton, and the barbers at Salon Lydia join in. It ends on the beach with the campaign line, N3ichou La Liga Loca, and cartons printed with La Liga players. Abtal, by Ghazy’s account, is the biggest juice brand in Morocco. He and &That French Guy, iklipse’s creative partner, came up with the idea, then wrote the treatment and the script.
Abtal brought La Liga to Morocco, and Made for Champions shows one neighbourhood living it.
Kids in Real Madrid and Barça shirts keep a ball up on a rooftop, and five-a-side runs in a cage between the flats. A crowd squeezes round one Abtal carton, and the barbers at Salon Lydia join in. It ends on the beach with the campaign line, N3ichou La Liga Loca, and cartons printed with La Liga players. Abtal, by Ghazy’s account, is the biggest juice brand in Morocco. He and &That French Guy, iklipse’s creative partner, came up with the idea, then wrote the treatment and the script.
